Vic Herman (1919 - 1999) was an American illustrator, designer, cartoonist, puppeteer, TV producer, painter and comic artist. He is best-known for creating and redesigning several advertising characters which are still in use to this day, among them Elsie the Cow (Borden Milk Company), Sad Shad (Johnson & Johnson), 7-Up Sam (7-Up) and Reddy Kilowatt (electric generation industry). Several of these characters were also featured in advertising comics, which Herman drew personally. Outside his advertising career he created 'Winnie the WAC' (1942), a one-panel cartoon about a female military recruit, and he wrote and drew several back-up features for comic book publishers like Harvey Comics, Parents' Magazine Press and Toby Press. Besides several of his own creations, Herman was the graphical creator of Harvey's 'Little Dot' (1949).